Education is one of the most rapidly evolving industries in this day and age. With the on-going spread of technologies over recent years, we’ve become witnesses of both the shift from in-class to distance learning and the emergence of more and more private schools, colleges, universities, online courses, etc. Those two factors have transformed the education sector into a highly competitive business where students are customers provided with goods that are not tangible products or services, but knowledge.
Even though education differs a bit from other businesses, its success is also tightly bound to customer satisfaction. Thus, maintaining strong relationships with the “customers” of an educational institution is a key for the enhancement of performance and efficiency as well as for the improvement of the education quality. Consequently, to gain a competitive advantage over the rivals, streamline the organization of the learning process and increase the number of students, more and more educational institutions are implementing CRM software. Let’s delve deeper into the benefits of using CRM systems for education.
The platform represents a powerful database that allows both students, teaching and administrative staff to have quick and seamless access to the needed data. Be it a course schedule, studying materials, consultations timetable, or payment details – everything is stored in one secure place. Having such a handy repository of data at your fingertips is useful not only for maintaining relationships with your graduates and building up new ones with potential students but also for communication improvement between the educational enterprise and various investors or philanthropists.
Another great advantage of CRM software is the enhancement of internal (between departments) and external (between an institution and its students) communication which in turn ensures the efficacy of the educational process on all levels. It facilitates information exchange and promotes cooperation by syncing data from all the communication channels you use. The system stores the extensive history of phone calls, emails, attendance of consultations or private & group lessons. It provides the staff with the ability to get in touch with any student easily and quickly when the need arises, helps to eliminate misunderstandings, and allows to organize the work of an educational facility more efficiently. Moreover, the CRM software allows you to receive meaningful feedback from your students by maximizing communication opportunities.
The other big plus is that CRM offers perfect tools for data analysis and reporting. The software is really helpful in collecting and analyzing information about your employees’ and students’ work. Just with a few mouse clicks, the teaching staff will be able to see the analytics that is essential not only for evaluation of the educational trends but also for defining the strength and weaknesses of every department.
Education is always associated with a huge amount of papers, documents, etc. CRM software can eliminate the amount of paperwork and automate a lot of routine administrative operations. Storing the documents, payment receipts, student applications, and course materials digitally within one platform ensures accessibility, security, and flexibility both for both staff and students. It reduces the risk of paper misplacements, document losses, and improves communication within departments as there will be no need for your employees to chase down several departments in order to get the paper they need.
In addition, having all the information about potential and current students stored within a single system simplifies the process of monitoring the students’ activity throughout their studies, provides the ability for the educational institution to personalize the approach to every student without time and money expenses associated with hiring more staff. The data inside the software allows determining the courses that are more popular among the students and even the teaching methods that proved to be more efficient for a particular student. If leveraged properly, these insights can help to establish personalized communication and adapt teaching approaches to provide the best student experience.
Over the past years, knowledge has become one of the most important products, turning education into a profitable, though rather competitive business. The constant competition for new students makes every educational institution seek new ways of attracting and maintaining students, improving efficacy and communication between departments, and finding ways to secure funding. The best way to do all of these is to rely on a CRM system.