Campaigns can be used as an effective tool to create and manage different types of marketing initiatives, including email, newsletter, web, radio, television and mail campaigns. The feature allows businesses to keep track of the campaign status, set its budget, start and end dates. Aside from that, it provides the ability to segment the target audience for each type of campaign and monitor its real-time results and performance in the Campaign Log and Statistics panel. In fact, the feature helps businesses to manage any marketing initiative, view the history of all activities associated with campaigns, and evaluate the expected revenue.
Target lists
Target Lists are used to subdivide Account, Contact, Lead and User records into separate groups that can be included in or excluded from marketing campaigns and mass emails. As a rule, a target list is created based on some criteria, such as industry, age group, interests, marital status, or geographical location of the recipients. EspoCRM provides the ability to manually populate target lists or to automate this process by creating reports that will list the records that match predefined criteria. Target lists allow businesses to personalize their marketing campaigns by reaching each group of recipients with relevant, segment-specific messages that fit their needs and interests.
Mass email marketing
Mass Email Marketing can be used to create, manage and monitor the effectiveness of email marketing campaigns. The feature allows businesses to configure bulk email sending to a large number of leads, accounts and contacts at once. With the help of mass email, it is possible to integrate email marketing initiatives into your daily operations by scheduling the email to be sent at a specified time. The feature provides the ability to insert tracking and opt-out links into the templates, use target lists to segment the audience, and monitor the statistics of the marketing campaign (e.g., how many emails were sent and bounced, how many people opened the email, clicked links, and opted out, etc.).
Mass mail merge
Mass Mail Merge can be used to create and send personalized mass mail that will incorporate data from the EspoCRM instance. The feature works by generating the mail merge PDF file based on a predefined template for a certain target list of recipients. In other words, it allows businesses to create a single PDF document with personalized letters for mass snail mailing that include recipients’ personal data (such as name, address, phone number, etc.). By doing so, companies can print out and send highly personalized promotional messages in postcards, letters and leaflets. Mass mail marketing initiatives help increase brand awareness and present give the opportunity to differentiate the business from its competitors.
Integrations
