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CRM for Real Estate

Finding new leads and building lasting relationships with customers has never been easy. And now in the time of the fourth industrial revolution, when the boundaries between physical and digital worlds are getting more and more blurred, technology has brought huge changes and additional challenges for the real estate industry. People who are looking for an office to rent or for an apartment to buy are more tech-savvy than ever before. With 24/7 access to the internet, they are likely to spend a lot of time comparing different property listings, market prices, real estate agents and companies, and the properties they offer. All these activities help customers to make more balanced purchase decisions and make the buying process quicker and more efficient.

In order to respond to the challenges of the new “buy-and-sell” reality, the real estate industry has had to arm itself with new technologies. Therefore, bearing in mind the principle “New times require new solutions”, an ever-growing number of real estate agencies has begun to implement CRM software to stay on top in the modern competitive market.

When it comes to real estate, CRM systems bring a lot to the table by providing tools for managing contact information effectively and streamlining deals. They guide current and potential customers through each step of the sales cycle and help to provide the best possible customer experience. In this article, we’ll take a closer look at the advantages of CRMs for real estate agents.

How can your real estate agency benefit from CRM?

CRM helps to organize contact management effectively

CRM software provides a simple and intuitive interface that helps collect and monitor contact data within a single database. The system logs the history of all interactions with current and potential customers. It also allows realtors to sync their contacts and calendar events with Google and Outlook to keep data relevant and up-to-date. Moreover, real estate agents obtain the ability to manage and access the information about contacts and leads on the go, which is a great plus for the people whose work requires taking proactive actions and being constantly in motion.

CRM allows capturing prospects automatically

Customers may come from different channels – offline meetings and conferences, calls, social media, email, and of course from your website. CRM software allows to capture customer’s data from these various sources. With a properly configured web-to-lead and email-to-lead workflow, your agents won’t miss a single new lead. The system will capture the needed information, create a new lead and assign it to the relevant team of realtors that will have everything necessary to jump into action.

CRM boosts realtor efficiency and performance

What’s more, our CRM platform helps to keep all the managers and workers organized and productive, saving precious time and effort. All the planned transactions, calls, and agent meetings are automatically recorded in personal calendars, and our alert system assures that all your employees will be reminded about all the appointments, tasks, and items on to-do lists throughout the workday. Moreover, your managers will be able to track the employees’ activity, change or add current tasks and work transactions.

CRM ensures that you stay on top of your deals

Each real estate deal is unique in terms of its location, characteristics, pricing, etc. Therefore, it is vitally important for CRM systems to offer flexibility in terms of managing the sales pipeline. The platforms allow you to tailor the pipeline based on the needs of your business. You can visualize each step of your sales cycle by adding or editing its stages, attaching property photos, adding notes, etc. Besides that, CRM software is equipped with powerful analytics tools that allow you to determine weaknesses in your sales process, track sales performance, predict future income, and identify the strategies that are more effective in closing deals.

CRM allows serving customers better and respond to their requests quicker

One of the main advantages of CRM software is that it contributes to the improvement of your customer service. You don’t have to worry about data loss, as all the customer information, including email, phone calls and even requests made in person, is stored by entering it into the database. Such detailed customer communication history enables you to provide better results upon request, deliver useful information and craft attractive proposals.

CRM streamlines and automates property matching

Another key benefit of the CRM platform is that it helps you automate time-consuming processes. You can forget about looking through tons of information on different property types in order to find the one that matches a certain request, our CRM system will do that for you. All you have to do is to specify property details and request parameters correctly and the system will show properties that match these parameters and send an email to the requester with the information about suitable properties. Furthermore, you are able to add and manage the location of the property types that makes it possible to search property by district or city.

Still have doubts? Stop hesitating, try out EspoCRM features and take your real estate business to the next level!

Register a personal demo or cloud trial with the Real Estate extension included.