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Target Lists

Target Lists are used to subdivide Account, Contact, Lead and User records into separate groups that can be included in or excluded from marketing campaigns and mass emails. As a rule, a target list is created based on some criteria, such as industry, age group, interests, marital status, or geographical location of the recipients. EspoCRM provides the ability to manually populate target lists or to automate this process by creating reports that will list the records that match predefined criteria. Target lists allow businesses to personalize their marketing campaigns by reaching each group of recipients with relevant, segment-specific messages that fit their needs and interests.