Mass Email Marketing can be used to create, manage and monitor the effectiveness of email marketing campaigns. The feature allows businesses to configure bulk email sending to a large number of leads, accounts and contacts at once. With the help of mass email, it is possible to integrate email marketing initiatives into your daily operations by scheduling the email to be sent at a specified time. The feature provides the ability to insert tracking and opt-out links into the templates, use target lists to segment the audience, and monitor the statistics of the marketing campaign (e.g., how many emails were sent and bounced, how many people opened the email, clicked links, and opted out, etc.).