Maps display the geographic location of leads, accounts, contacts and properties based on the corresponding address fields. EspoCRM utilizes the Google Maps service for this purpose. With this feature, you can locate any address on the map that can be panned and zoomed. In this way, businesses can better plan routes for logistic services, create marketing campaigns based on geographic area, and allocate sales teams based on the addresses of current and potential customers. Aside from that, the feature will be extremely helpful for real estate agencies. It can be used to show the exact locations of properties on the map and plan property showings for clients more efficiently.