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Campaigns can be used as an effective tool to create and manage different types of marketing initiatives, including email, newsletter, web, radio, television and mail campaigns.  The feature allows businesses to keep track of the campaign status, set its budget, start and end dates. Aside from that, it provides the ability to segment the target audience for each type of campaign and monitor its real-time results and performance in the Campaign Log and Statistics panel. In fact, the feature helps businesses to manage any marketing initiative, view the history of all activities associated with campaigns, and evaluate the expected revenue.